All cases
  • Case 01
  • Vandy by ZF Aftermarket

From broad testing to focused lead acquisition.

For Vandy, a corporate-backed scale-up within ZF Aftermarket, NAVIN tested channels, audiences and value propositions to find a clear demand signal. We stopped underperforming options quickly and built out the strongest combination into a foundation for acquiring leads efficiently.

The question

Vandy needed to identify which fleet audiences to pursue, which value propositions resonated and which channels could generate useful demand for its fleet-administration platform. NAVIN worked with the team to decide what to test, build the assets and run the activity needed to find that signal.

How the work developed

  1. Define a broad set of tests.

    NAVIN reviewed the existing marketing activity, audience, competition and site experience. In a workshop with the Vandy team, we defined the channels, audiences and value propositions to test.

  2. Put the routes into market.

    NAVIN built localised landing pages, creative and campaigns across META, Google Search, LinkedIn and cold e-mail. We tested different audiences and messages to identify the combinations producing the clearest commercial signal.

  3. Stop underperforming options quickly.

    We reviewed response quality with the Vandy team and stopped channels, audiences and messages that were not producing a useful signal. This concentrated effort on the options worth developing.

  4. Build out the strongest combination.

    NAVIN focused on the strongest channel, audience and messaging, then developed the landing pages, creative and acquisition approach around that combination.

The result

Vandy gained a clear acquisition focus and the assets to develop it. The work brought the strongest channel, audience and messaging together into a foundation for acquiring leads efficiently.

Next caseAnonymous clientA paid product launch that ended with a decision to stop.

Start here

Need to find where your GTM can actually work?

Start with the commercial question. NAVIN helps B2B teams make the assumptions explicit, put a focused test into market and use the result to decide what deserves the next commitment.

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