Engagements
Start with the question you need answered.
Some teams need evidence before investing. Others are ready to launch, or need a partner to keep their marketing running. Start where you are. Each engagement is scoped around the work you need us to take on.
Commercial validation
Should we invest?
We build and run a focused pilot that produces market evidence, practical inputs for the business case and a first set of commercial assets. Together, we use the results to decide whether to proceed, change direction or stop.
What it covers
Size up the opportunity.
Research the market, segments and alternatives. Identify the customers most likely to buy and the assumptions that could change the investment decision.
Build and run the pilot.
Create the landing pages, campaigns or sales materials needed for the pilot. Use market response and feedback from prospective customers to investigate demand, conversion and acquisition costs.
Build the case for the investment decision.
Bring the findings and economics together in a business case. Recommend whether to proceed, change the approach or stop, with the remaining uncertainty clearly stated.
Launch and transition programmes
How do we get it into market?
You have decided to launch a product, enter a market or change how you sell. We turn that direction into a practical route to customers and take responsibility for getting it live.
What it covers
Define the launch scope.
Use the evidence you already have to prioritise customers and markets. Address the gaps that could prevent a successful launch.
Make the offer clear.
Define the proposition, message and channel choices. Adapt them to local buying behaviour, language and the way sales will follow up.
Build and launch.
Create the websites, landing pages, campaigns and sales materials needed for launch. Set up measurement and lead follow-up before activity starts.
Make the launch work in practice.
Review the first responses with sales, resolve friction and adjust the approach. Decide what needs continuing attention after launch.
Ongoing growth partnerships
How do we keep improving customer acquisition?
We run the agreed marketing activity and keep improving the path from first response to customer. Campaign results and sales feedback guide changes to targeting, messaging, qualification and follow-up. Acquisition costs, conversion, margins and payback shape where we focus the work.
What it covers
Keep the activity running.
Manage advertising and outbound, update websites and materials, and maintain the systems that qualify and route leads.
Improve the acquisition funnel.
Investigate weak spots, test new audiences or messages, and refine the journey from first response to a sales conversation.
Refine acquisition economics.
Bring campaign and CRM results together. Review acquisition costs, margins, payback and sales workload, then adjust priorities and spending.
Working arrangements
What we agree before we start.
We define the work, the capacity it needs and how we make decisions together. Markets, channels and complexity shape the scope.
- Scope and fee
- We agree the commercial objective, work, markets, channels and fee. Changes to the scope or capacity are reviewed together, and additional work is approved before it starts.
- Initial period
- Engagements start with a minimum of six weeks. We agree milestones around the question, the work and your sales cycle.
- Media budget
- Media spend is funded separately from NAVIN's fee. We agree the budget and how changes to spending are approved.
- Working together
- NAVIN manages planning, delivery and progress through one direct contact. Your team provides product knowledge, access to relevant data, approvals and sales follow-through.
Start here
What needs to move next?
Tell us where you want the business to go and the decision in front of you. We will discuss the opportunity, the work that follows and whether NAVIN is the right partner.