Cases

Commercial work
with evidence behind it.

Each case begins with a consequential commercial question. We show how the client team and NAVIN worked together, what NAVIN carried into market and how the evidence shaped the next step. Confidential information stays confidential, so the cases focus on the decision and the work rather than protected figures.

  1. Vandy

    Corporate-backed scale-up

    From broad testing to focused lead acquisition.

    NAVIN tested channels, audiences and value propositions, quickly stopping underperforming options. We then built out the strongest channel, audience and messaging into a focused foundation for acquiring leads efficiently.

    Read the Vandy case

  2. Anonymous client

    Developer software

    12-week GTM validation

    A paid product launch that ended with a decision to stop.

    NAVIN ran a 12-week GTM validation for a developer tool. Campaigns brought in trial users, but usage data and interviews exposed a lack of product-market fit. Larger teams needed more features; smaller teams were unwilling to pay when a free alternative was available. The engagement ended on schedule, with part of the media budget unspent.

    Read the developer tool case

  3. ZF Diagnostics

    Route-to-market change and ongoing growth

    A direct route to workshops, with lead flow sales could manage.

    NAVIN co-created the business case, ran the Meta campaign and adapted qualification and pacing using sales feedback. ZF gained a repeatable way to reach workshops, with a more manageable flow for follow-up. The approach extended into further countries, and NAVIN continues to scale the programme with ZF.

    Read the ZF Diagnostics case

  4. Anonymous client

    Venture validation

    10-week test

    Demand was there. Paid growth didn’t add up.

    A new venture in a niche fashion rental category needed to validate demand and the economics of acquiring customers. NAVIN helped shape the business case and ran a ten-week test across META and Google. The campaigns generated leads, but acquisition costs and order values weakened the case for scaling through paid advertising.

    Read the fashion rental case

  5. ZF proManager

    Product launch and market expansion

    From first users to scaling in new markets.

    NAVIN and ZF's Head of Growth shaped the launch approach and acquired the first workshop users. We then began scaling the product launch into new markets and continue to run and expand the programme with ZF.

    Read the ZF proManager case

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