- Case 05
- ZF proManager
From first users to scaling in new markets.
NAVIN helped ZF proManager acquire its first workshop users, then began scaling the product launch into new markets. We continue to scale the programme with ZF, working alongside the Head of Growth and taking responsibility for the agreed digital execution.
The situation
ZF Digital Solutions was bringing proManager to workshops. NAVIN and the Head of Growth shaped the launch approach and ran the digital acquisition work to bring the product to its first users.
After acquiring those users, ZF and NAVIN began scaling the product launch into new markets. NAVIN continues to run and expand the programme, carrying the learning from each market into the next.
How the work developed
Build the launch route together.
NAVIN worked with the Head of Growth at ZF Digital Solutions to define the initial workshop audience, the digital acquisition approach and the priorities for the launch.
Acquire the first users.
NAVIN ran the digital acquisition work that brought proManager to its first workshop users. The response informed how the team developed the launch approach.
Keep scaling in new markets.
ZF and NAVIN are scaling the product launch into new markets. NAVIN continues to run acquisition, adapt the approach and bring the learning from each market into the ongoing programme.
How we work together
ZF Digital Solutions and NAVIN continue to shape the direction together. NAVIN owns the agreed digital execution and turns market response and sales feedback into the next priorities as the launch scales.
Start here
Taking a new product to market?
Start with a focused route to your first users. NAVIN helps B2B teams build the launch approach, put it into market and use the evidence to decide what comes next.