How we work

Strategy built together. Execution we own.

We work with your team to decide where to focus, then take responsibility for the agreed execution. Your business goals and the economics behind them guide the work. Market results and feedback from sales help us decide what to change next.

The starting point

Understand the business. Agree where to focus.

We start with what your team already knows and what is already running. Your knowledge of the product, customers and business combines with our research into the market and commercial opportunity.

Focused workshops turn that understanding into priorities. The business case makes assumptions, expected returns and the sales capacity needed explicit, so we can agree where to invest and what still needs testing. The depth of this work depends on the strategy and evidence already in place.

Workshop map of the hiring journey from a hiring manager's point of view, with stakeholder roles and workshop annotations.
A workshop extract: mapping the jobs to be done to understand deeply how our product serves our customers and identifying where we can provide value to prospects in our acquisition campaign.

Workshop: the hiring journey from a hiring manager's point of view

Taking responsibility

Build what is needed. Run the agreed work.

The people shaping the strategy stay responsible for putting it into practice. Depending on the scope, NAVIN builds the websites and commercial assets, runs growth marketing and supports sales.

Your NAVIN project lead manages delivery and keeps priorities, progress and decisions clear. At the start, we agree how to share progress, review results and involve your team in the decisions that need its input.

Your team
Product knowledge, customer insight and feedback from sales.
NAVIN
Planning, production, day-to-day delivery and recommendations.
Together
Priorities, business decisions and budget.

Example of the work

Three value themes, each developed into a landing page and accompanying ads.
Three value themes developed into landing pages and accompanying ads.

Campaign board

Results and decisions

Results decide what needs to change.

We review market response alongside lead quality, sales feedback and the economics of the business. Together, we decide what should change. NAVIN puts those decisions into practice.

  1. 01 / Evidence

    What the market tells us

    Response, lead quality and sales feedback.

  2. 02 / Business case

    Update the economics

    Acquisition cost, return and payback.

  3. 03 / Decision

    Agree the next move

    • Scale
    • Change
    • Continue
    • Stop

  4. 04 / Execution

    NAVIN acts

    Change the work. Keep measuring.

New results feed the next review

We scale where evidence supports a commercial return and acceptable payback time. Where it does not, we adjust the approach, continue testing a clear hypothesis or stop. The reasoning and remaining uncertainty stay visible.

As the work develops

Build on the work as you grow.

The business case, customer knowledge, campaigns and sales materials develop as the work progresses. When we enter another market or launch the next campaign, we review what can carry over and what needs fresh validation.

We keep the reasoning behind important decisions with the work, so your team and anyone joining the programme can build on it. As responsibilities change, we agree what NAVIN continues to run and what your team takes on.

Discuss the growth you want to build.

Tell us the opportunity, your challenge and the decision ahead. We will discuss the scope, the evidence needed and what NAVIN would take responsibility for.

Discuss your growth plans