How we work

Strategy built together. Execution we own.

NAVIN believes in co-creation. We don’t walk into the room thinking we know everything. Instead, we prefer research and discussions with industry experts like yourself. We bring an outside perspective to challenge your operations, but we don’t claim we’re right. We believe in critical thinking and testing hypotheses. Once they’re proven, that’s when strategy creation begins.

The starting point

Understand the business. Agree where to focus.

We start with what your team already knows and what is already running. Your knowledge of the product, customers and business combines with our research into the market and commercial opportunity.

Workshop map of the hiring journey from a hiring manager's point of view, with stakeholder roles and workshop annotations.
A workshop extract: mapping the jobs to be done to understand deeply how our product serves our customers and identifying where we can provide value to prospects in our acquisition campaign.

Workshop: the hiring journey from a hiring manager's point of view

Taking responsibility

Build what is needed. Run the agreed work.

NAVIN takes ownership of the deliverables. We work in small teams with a central knowledge hub, so each team member is well informed. We build websites, run campaigns and set up the data layer that tracks results and connects with your CRM.

Your team
Product knowledge, customer insight and feedback from sales.
NAVIN
Planning, production, day-to-day delivery and recommendations.
Together
Priorities, business decisions and budget.

Example of the work

Three value themes, each developed into a landing page and accompanying ads.
Three value themes developed into landing pages and accompanying ads.

Campaign board

Results and decisions

Results decide what needs to change.

We go deep in our analysis. We collect evidence from campaign results, CRM pipeline data and conversations with sales. We keep track of the unit economics and update the business case. With all this information, we make a recommendation: continue, pivot, scale or stop.

  1. 01 / Evidence

    What the market tells us

    Response, lead quality and sales feedback.

  2. 02 / Business case

    Update the economics

    Acquisition cost, return and payback.

  3. 03 / Decision

    Agree the next move

    • Continue
    • Pivot
    • Scale
    • Stop

  4. 04 / Execution

    NAVIN acts

    Make the changes. Keep measuring.

New results feed the next review

As the work develops

Build on the work as you grow.

Our work keeps evolving and the priorities change. Initially, we look for a signal that shows the direction. Once it is proven, we allocate more budget and time. Higher confidence leads to larger investments and, eventually, expansion into new markets, new buyer segments or new channels and tactics.

Discuss the growth you want to build.

Tell us the opportunity, your challenge and the decision ahead. We will discuss the scope, the evidence needed and what NAVIN would take responsibility for.

Discuss your growth plans